Argh! What impact will all of this have on the future of social media marketing?We’ll ask social media agency owner Janet E Johnson, Mike Grehan at SEMPO and Anna Millman at SAP for tips to help your social media marketing stand out amid the high seas noise and find friendly trade winds. We’re now at a crossroads between its promise and its peril.”This crossroads is forcing marketers to sail a boat they’re still building while battling the stormy seas of short attention spans, political correctness, new social channels and other powerful waves. According to MIT Sloan Professor Sinan Aral, “Social media is rewiring the central nervous system of humanity in real time. Its impact on marketing is no exception, as in how it catalyzed the transition from push- to pull-centric marketing. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” (Jeff Bezos, Amazon CEO)The Buzz 3: “We don’t have a choice on whether we do social media, the question is how well we do it.” (Erik Qualman, author, The Focus Project media has dramatically affected how we navigate every aspect of life. The Buzz 1: “Social media allows big companies to act small again.” (Jay Baer Marketing)The Buzz 2: “If you make customers unhappy in the physical world, they might each tell 6 friends.
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